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At present, there is more demand for mid-segment apartments in relatively affordable markets than ultra-luxury properties or saturated locations. The once high in demand prime locations are now facing a lull.
NRIs are now keen on investing in smaller projects which they are can either sell quickly or use on their own. Track2Realty data suggests South Indian’s are investing in Kochi and Coimbatore, rather than Bengaluru or Chennai just as Gujaratis are investing Vadodara or Ahmedabad instead of Mumbai. While the Mumbai-born NRIs are investing in Pune and Nashik, the North Indian NRIs are investing in properties in Noida and Ghaziabad, instead of Gurgaon.
Nowadays, it is seen in most of the cases that the clients who buy luxury and super-luxury properties are end-users. Nonetheless, every end-user may not have the budget to spend on luxury or a super-luxury development believes Kaizad Hateria, brand custodian, and chief customer delight officer, Rustomjee Group.
Hateria explained, “The self-employed segment of NRIs, prefer to have an investment portfolio of different projects, instead of putting their money in large developments. They divide their money among various small projects, which enables them to sell easily if they want to, or earn good rental from their various investments.”
Manju Yagnik, vice-chairperson of the Nahar Group says, “NRIs also like to keep the option of existing open, based on the movement of the global economy. A project with a large ticket size takes a longer time to liquidate. Over the years, NRIs have largely invested in properties across metropolitan cities, as it provides them with the lifestyle that they are used, in addition to appreciation and healthy returns.”
He adds that in the present market conditions NRIs are avoiding big-ticket projects. They invest in affordable luxury which ranges from Rs 60 lakhs to Rs 2 crores as this is an attractive and safe option.
According to a survey conducted by Pravasi Bandhu Welfare Trust, a Dubai-based non-governmental organisation, they found an alarming 95% of NRIs in the Gulf do not save anything and return empty handed to India, even after working for a decade. The organization works to improve the lives of Indian workers in Gulf Cooperation Council (GCC) countries.
Due to a high cost of living and low wages, a majority of them fail to save sufficient money. According to the study only 10% of Indian workers in GCC nations, live with families. Thus, the demand for housing from NRIs now reflects ground realities.
Some other NRI statistics:
- 95% NRIs are employees and wage earners and cannot afford luxury property in India.
- Small-ticket investments provide easier options for exit and better rental returns.
- Rich NRIs have burnt their fingers or have learned from the bitter experiences of their peers and hence, avoid luxury properties.
- Insecurity in the global job market is forcing NRIs to be realistic in their housing investments, back home.
Publication / Article Source: Realty Nxt